You can gather and store grain to last for years, but you cannot swallow a large enough quantity of bread to last for days.
Day by day, and more than once a day, you eat your food.
So the doing of Your Hoopla (traffic building) must be in small portions, just as much as you can receive and digest at one time.
This must go on from year to year.
Oh yes, we are talking about Your Online Business, Your Hoopla, your traffic building.
How can we best help you?