Just because its pretty, my favorite, looks good, feels good, or a bunch of buddies take turns on a top list-- that doesn't make it the best.

We test them all, to know if they are delivering as promised. If so, proven by stats, then we tell the world, invite our friends, and do the happy dance.

A wise man once told me, "Keep it simple and stay focused." This is our message: Focus on the current best advertising resources. This works best!