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Results Matter

Results matter, right?

Hopefully, by now you know, at Hoopla!, stats rule.  However, what you may not know is why. 

One of my first struggles online was with a top list site that led me astray.  You know the site I’m talking about, they are everywhere.  Rankings of anything and everything, resembling some official unbiased ranking service, yet purely based on opinions, favorites, voting, good ole boy club, and similar.

I will admit it, I made a mistake.  It looked official, I assumed it was unbiased, boy was I the fool.

From that point onward, I track everything, and when it comes to making advertising decisions, I use statistical testing data only, as my guide.

2 stats we pay careful attention to around here are primary and secondary conversion rates.

1.  Primary conversions are signups, sales, and similar visitor actions.

2.  Secondary conversions are a click of a button, reading the next page, requesting more info, and similar activity.

There is no such thing as guaranteed results.  Results greatly depend on what you are selling and how it’s presented.

However, what we really care about, and want to know …

Are real people viewing our sites?
Are these real people active and responding to our promotions?

When you see Hoopla! Rankings, the overall rankings are based on —

Raw Hits
Primary Conversion
Secondary Conversion
Bounce Rate
New Visitors
Unique Hits
Commissions Paid

Basically, are they are running, growing, and thriving?  If yes, this is exactly where we want to be, right?

By the way, our weekly testing reports are Hoopla! Pro exclusives.  Each full and the most current report includes various rankings and useful info to be used as your guide.  Those making the most of their Hoopla! are significantly increasing traffic and maximizing their productivity.

How can we best help you today?



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