Web Promotion | Google has started testing text ads on cell phones, offering publishers a way to make money off of their mobile sites.
The news came out after the Self Made Minds site reported receiving an invitation from Google last night.
The ads contain two lines of text, with 12 or 18 characters per line, depending on the language. Advertisers have the option to let people call their business directly from the ad. Advertisers pay only when someone clicks on the ad, or initiates a call from the ad.
Google’s limited beta could be an important moment for the mobile Web. Assuming cell phone users respond to contextual advertising, the resulting revenue stream could compel media companies and retailers to invest more time and resources into building compelling mobile sites. It should also compel rivals Yahoo and Microsoft to ramp up their own mobile ad offerings.
Source: B2 Utility Blog
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