Have you noticed a trend to my emails, something rather unusual, unique, for this business?
No, I’m not talking about the weather comments of late. BIG SMILE!
What I’m talking about here, has been characteristic of my emails since day one, from the beginning of TrafficHoopla, February 2003.
What is it about my emails that is unusual and unique?
It’s the fact, a habit, I don’t promote strongother stuff/strong in these support emails.
The fact is, simply put, strongTrafficHoopla is not about other stuff./strong
Now before I go on here, yes, I do understand this is an advertising business. I understand Internet marketing, and selling to your list. And, I certainly can understand promoting other stuff when other stuff is an additional product of your biz.
However …
People in general, all over the world, shortening attention spans. In this biz, online advertising biz, distractions are the worst enemy.
In TrafficHoopla, and this applies to all IM businesses, we need continual growth, and we need active clients. Therefore, if a client logins, why would we send them away to other stuff?
Join-Venture Offers are plentiful around here, and from some of the nicest people in this business. For the record, I am not against JV’s, but rarely participate because, bottom line, it doesn’t do anything for TrafficHoopla.
One of these nicest people recently asked me to JV, their niche was a good idea and a useful service, I’m certain you would have agreed. I then took a closer look, login, and discovered a supermarket in addition to the niche, and this is a problem for me.
I have no problems sending people to a good and useful niche product/service. However, when you including up-selling, and all the other IM selling techniques, for an entire supermarket of products/services, I have a huge problem.
Critical Questions/strong:
How does this benefit both my clients and my biz?
Are there any leftovers?
Similar, but a topic for another day, the negatives of sending your clients to the Big Dogs.
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That is why I stay a subscriber to your emails and do not get off your list. To many of the so called Gurus spend so much time promoting products with their emails that it is not worth reading them. You sign up for a free report to help your business and end up getting emails on how to empty your wallet.
Thanks for the effort
Bo Tipton
The Ornery Marketer
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