Seeking more traffic, Google widens arrangement
Google Inc., the world’s most well-liked Internet search engine, acquaint a “universal search” submission yesterday that blends video, images, news, books, maps, and local search results — all on one page.
The company’s search pages appear the identical. But people searching for basketball legend Larry Bird, for example, will not only be able to get text information about the former Boston Celtics forward but also view images and user-generated YouTube clips of Bird’s highlights on the court.
Search results for “I Have a Dream” correspondingly will offer a video of the Rev. Martin Luther King’s famous civil rights speech on the first page, while results for “how to cut a pineapple” will include a how-to video. Inquiry for Mexican poetry will bring up an anthology amass by Octavio Paz, as well as information on the type.
The vamp search format was set up yesterday. It stand for the most far-reaching change to the company’s search results since Google began as a Stanford University research project in the mid-1990s.
“Let’s face it,” said Marissa Mayer, Google’s vice president for search results and user experience, “when people type ‘big wheels races’ into Google, they want to see some action. . . . They want so see some crashes.”
The new universal search application, meant to drive more traffic to Google products — such as video clips from YouTube, which it purchased in November for $1.65 billion — was rolled out at a press briefing at the company’s headquarters.
Google also present other innovations, including contextual steering links on the top of search results pages that let users filter results into news, weblogs, images, or other categories of information most relevant to their queries; a navigation bar on the top of Google’s home page that takes people to Google’s e-mail program, called Gmail; and a site where people can view the company’s latest experiments, such as time lines or map views, and incorporate them into tailored search engines.
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