Niche publications targeting the wealthy grew more than 400 percent in the past 10 years—from 90 in 1997 to 456 in 2007, according to The Standard Periodical Directory.
“We’ve seen tremendous growth in niche publications, including affluent publications, with new titles such as X-ology, covering technology and affluent lifestyle in southeast Michigan, and Enclave, which features luxury homes in various upscale locations,” said Deborah Striplin, editorial director of The Standard Periodical Directory.
Other growth areas over the past 10 years were puzzle publications, which have gone from 49 to 143; advertising shopping guides, which have gone from 319 to 667; and ethnic publications, which have gone from 899 to 1,696.
The categories in decline were internal communications, which plummeted from 1,357 to 222; business management, which dove from 920 to 231; and political science and politics, which dropped from 1,147 to 512.
The Directory also reports there are 17,075 publications that are now available electronically, meaning that they are available in both print and electronic formats—and 5,486 publications that are available electronically only.
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