Increasing Traffic | Getting Things Done

GTD, short for “Getting Things Done,”

Who is David Allen? What is GTD?

GTD is not actually a book. Nor is it a subscription website ($48 per month), a one-day public seminar ($595), a corporate training conference ($20,000 per day), a growing accessory line of wallets ($99) and plastic folders ($19), an add-on for Microsoft Outlook ($70), or any of the gobs of unauthorized websites where eccentric and modern execs gather to proclaim Allen the new messiah and debate the finer points of his teachings.

All these are simply the bottles delivering his mysterious elixir. What he is really selling is a thought process designed to help people keep track of the endless tasks of modern life — whether buying birdseed or closing a billion-dollar merger. People who commit to his step-by-step program, Allen claims, will not only gain control of their frenetic lives but waltz through their days stress-free.

It’s an audacious promise that not even Stephen Covey, who has sold 15 million copies of The 7 Habits of Highly Effective People, ever dared to make. But while Covey’s book is thick with high-blown principles and paradigms, Allen has found God in the details, creating a systematic manual covering everything from how to organize your file cabinet (no hanging folders) to how often you should review the list of everything you want to accomplish in life (weekly). Never mind the theory — here’s what you do.

The effect of Allen’s teachings on harried office workers can seem miraculous. “I get 2,000 e-mails a day, but now my inbox is empty,” says Mark Ferlatte, a senior systems engineer at Linden Labs, creator of Second Life, where Allen recently ran a seminar to help overburdened employees deal with the company’s staggering growth. Before discovering GTD, Ferlatte says, “I was feeling total doom.” Business 2.0
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