A message to Hit Exchange & Safelist owners.
Since November of 2002, we have produced what has become the most popular and the most respected testing report on manual hit exchanges. It’s called the Hit Exchange Report, updated every Tuesday.
One of its most popular features is the Top 20. It’s a ranking of overall performance for the most recent six-week testing period. Data collected (app. 1 million hits for each report) is used to determine a composite score that then determines the Top 20 each week. But the Top 20 is only a small part of each report.
Delivery + Unique + Sitting Balance + Bounce Rate + New Visitors + Actual Results = Overall Ranking
Each report includes 6 web pages full of various rankings, stats, raw data, and other useful information. It is designed to be used weekly to plan and adjust all of your hit exchange advertising. Those using it on regular and consistent basis are dramatically improving both traffic and results.
TrafficHoopla members should login to their account every single Tuesday to view current programs listing. The Hit Exchange Report is our guide as to what programs are included. Although there is some stability in the top ranked manual hit exchange business, a few changes do occur weekly. You will want to stay up to date and ahead of your referrals.
If you are a pro member, the weekly Hit Exchange Report is one of your benefits. Now use the extensive amount of info provided to you to your advantage. Read the advanced section before buying hits from any exchange. Use the various rankings to create surfing groups. Give greater focus to top performing and take note of new additions for expanding your advertising.
Free members of TrafficHoopla are welcome and appreciated. But the fact is at some point you have to stop testing the water and jump in. No one should use any hit exchange without first reading the Hit Exchange Report.
A MESSAGE TO HIT EXCHANGE AND SAFELIST OWNERS
Much of the test design and analysis of the testing reports is completed by David Fotheringham, who holds a degree in mathematics and statistics.
This is not about awarding and celebrating winners. The point of our testing is to reveal top performance. Our clients are encouraged to use the weekly reports to increase and maximize their advertising.
Our stats are real. We use them, ourselves to make advertising decisions. Too many numbers are boring to most people; that’s why we provide this service. All serious marketers know they should track, but don’t have the time or resources.
Our analysis is primarily a mathematical one. While we recognize that other factors are important, we leave most subjective evaluations to other Internet services. No one can pay their way into a higher position on our lists. We don’t run popularity contests or pat anyone on the back.
We maintain a permanent record of all data we’ve accumulated since we began testing in 2002. This not only includes programs on today’s report, but every program, we have ever studied. This historical record is important because we can study long-term changes in any individual program or the industry as a whole. Our entire database is quite large and growing every day.
More than one person contributes to the reports. We collect stats from a team of normal hit exchange users. It is NOT necessary for our team to use an exchange in order to collect stats. In fact, we collect hundreds to thousands of hits each week from exchanges we’ve never heard of. And only when an exchange produces competing stats do join and become active members.
How To Get Your Hit Exchange Noticed By Hoopla?
The simplest method is to promote your TrafficHoopla, or any TrafficHoopla.com page, on your exchange. First first take notice of raw hits (a few hundred during the past 30-days) and then results.
Your questions, comments, and/or concerns are welcome.

