A young entrepreneur opened a small restaurant. During his first week in operation, he overheard two little old ladies in the restaurant talking about their disappointment with the soft drink selection. One of the ladies, who was diabetic, wished they had Diet Dr. Pepper.
Side note: Dr. Pepper is a popular soft drink in the US, maybe found in your world, originated here in Texas, and my fav.
Back to the story, the entrepreneur got in his car, drove to the nearest convenience store, purchased a six-pack of Diet Dr. Pepper, and returned to his restaurant. Then he brought the lady a cup of ice and a can of the drink.
“Ma’am,” he said, “There will always be a case of Diet Dr. Pepper with your name on it in a refrigerator in the back. Anytime you come in, you just tell the person at the counter who you are, and that you would like a Diet Dr. Pepper, and they’ll get it for you.”
The woman was shocked.
“Young man,” she said, “I have lived in this town my whole life. I have many influential friends, and they will all hear what you just did for me. Thank you. From now on, we will be regular customers.” And she was as good as her word.
Just What The Doctor Ordered!
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I am customer service fanatic, excellent customer service, that is.
Unfortunately, the norm with online companies is average at best, they just don’t get it.
I been told before, you must make the customer wait, don’t drop everything and promptly respond, answer support emails only once or twice a day. Are you kidding me?
If you own an online business, are thinking about owning an online business, of any kind, please take my advice, listen to me. I speak from experience, the road to growth, the road to a successful business is through fanatic and excellent customer service. And this applies to networking as well.
Put on the white gloves, pull out the red carpet, promptly serve your customers with excellence, and they will return, and bring all their friends too.

{ 17 comments… read them below or add one }
I really agree with the young man and making his customer happy. I have always aspired to make my customers happy no matter in what venue I am providing customer service. I know that as I get people joining me in my online programs, no matter if it is 10 or 10 million people. If I have to get help, I will, and contact everyone of my customers or members whom I sponsor into my programs. Send them a welcome email, and tell them that they can contact me for whatever reasons.
Thank you Bill, a great story. And Happy Valentine’s Day to you and Mrs. Carr.
Jessie CW
Just What The Doctor Ordered is perfect. If you do not take care of your customers, they will not be your customers for very long. They will find someone who does take care of them and forget about you.
Thank you,
Kathy Prickett
I really liked that story about the 2 little old ladies requesting diet Dr Pepper at the local restaurant. I like the prompt attention of the Restaurant manager given to these ladies, of dashing out to a store and buying case of Dr Pepper right away, and assuring those ladies, that he would always have it on hand just for them and their friends any time they wanted it. Now that is First Class Service. That’s the type of service, we need more of, and that would certainly grow businesses online as well as offline much much faster.
I say HURRAY for that story.
Just What The Doctor Ordered is perfect. If you do not take care ofyour customers, they will not be your customers for very long. They will find someone who does take care of them and forget about you.
Thank you,
Kathy Prickett
This is a nice story, and a very motivating one for me.

And it’s true that the vast majority of online support isn’t really fast, and far from excellent.
Anyway, is that story real? It seems to me that it has been taken from a perfect world (a fictious one)
Regards,
Gabriel
This is absolutely as good as it gets. Everything BIll says is the key (as well as a good product) to LONG TERM success.
Nice one Bill
Shaun
Just What The Doctor Ordered
Amen!!!!!!!!
Put yourself in the customers shoes What would you
want??? Remmber don’t aske for more than
What you would do with a smile
As a surfer, I like when the support team answers me back quickly. It feels like I am getting a personal touch, which is so often overlooked these days. And yes, I do pass the word around when I get good customer service.
Hi Bill I just wanted to say I couldn’t agreed with you more.
It isn’t always about the money as you also need good service
and support so your business will continue to grow.
And I can say that from experience as I’ve been doing this for 18 years and have always answer my emails right away as to me that is what is most important to do everyday and is what builds relationships for you and your business.
To Our Success
Robert Trusty
Great job, Mr. Carr. That’s the way to treat your wife.
Blessings,
Mary
Hi
I completly agree that you should treat your online customers the same as if they were in a shop,basicly they are,i do find sometimes that i run out of time to reply the same day but always say sorry for any delay.
Phil
Where there is a will there is a way
Great story, I love it!
Goes right along with the little known business ethic. No matter what your job is, do it to the best of your ability. Give 110% and you will be rewarded greatly.
Also reminds me of the Zig Ziglar quote:
“You can have everything you want in life, if you can just help enough others get what they want.”
To Your Success!
hey i just wanted to let you know that i think that was a really smart move on your behalf all the valentine things you did for your wife good job
I loved this lens!
Beautifull!
Thank you for your email! Just keep hot my heart!
Kind Regards
Nilse -newse
I can’t remember who’s quote it is, but I believe this says it all:
” If we don’t take care of our customers,somebody else will !”
AMEN!!!! I could not agree more! Thank you for sharing that wonderful story. That is what it is all about!
Also, Happy Valentine’s Day to you and your wife, even though I hate Valentine’s Day as well. You sound like a wonderful husband with all the right ideas. You are lucky to have each other!
God bless you and your family, WOW 5 children!!
Sincerely,
Kira
That was a great tip that you related, I got the message, that you was saying. Be care to customer, in your business that your are running, either in stores or online, Thanks again, Allen Williams