Hit Exchange Report

100% Independent Statistical Testing/Rankings Since 2002

Since November of 2002, we have produced what has become the most popular and the most respected testing report on manual hit exchanges. It’s called the Hit Exchange Report, updated every Tuesday.

One of it’s most popular features is the Overall Top 20. It’s a ranking of overall performance for the most recent 30-day testing period. Data collected (app. 1 million hits for each report) is used to determine a composite score that then determines the Top 20 each week.

Delivery + Unique + Sitting Balance + Bounce Rate + New Visitors + Actual Results = Overall Ranking.

And in 2009, we once again expanded our statistical testing data to include commissions paid.

However, the Overall Top 20 is only a small part of our testing and rankings.

Each report, included with Hoopla! Pro membership, includes multiple web pages full of various rankings, stats, raw data, and other useful information. It is designed to be used weekly to plan and adjust all of your hit exchange advertising. Those using it on consistent basis are dramatically improving their traffic and results.